The Cloud is not sweeping away ITIL or IT Service Management. Every over-hyped fad claims the rules are different now and we don't have to worry about some basic fundamental that has always plagued us in the past. And every time it turns out to be crap. The rules are the same and have been ever since the Europeans over-traded tulips, probably much longer. Business needs management. Without management control, risk kills it. ITSM is the framework for management of IT. It articulates what we do for the customer. ITSM is basic IT, wherever it is running. Cloud may play on different instruments but the tune is the same. The detail of what we control changes. Even the way we control changes. but we still need the controls. So this beating up on ITIL isn't about Cloud really. It is about techs frustrated because they are not allowed to do what they like without supervision.