The Exhibit Hall Optimizer

It is not too late to sign up for Pink Elephant's 14th Annual ITSM Conference in Las Vegas next month. I'll see you there. If you come along, we'll be introducing an entirely new feature: an Exhibit Hall Optimizer. I have created the EHOBOK, the Exhibit Hall Optimizer Body Of Knowledge, as a tool for you to extract maximum value from the vendor exhibits, usually a dead zone for some of us at a conference. Check it out on the Conference blog and discover important principles such as Exhibitor Plumage, Reconnaissance, The EHOBOK maturity model, and the Exhibition Asset Store (a.k.a. swag or loot), not to mention the six Cs of Exhibit Evaluation.

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