no such thing as ITIL consultants

Nailed it.The Practitioner’s Dilemma: How to Adapt ITIL http://itsmtransition.com/2014/07/how-to-adapt-itil/

"The magic happens when practitioners become expert at adapting best practices to solve their organization’s challenges."

Well yes. That's been true of consulting forever. ITIL only ran off the rails when supposed experts lost sight of that 

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