A reader had a quiet word with us about the relative costs of itSMF conferences, and we discovered on investigation that there is a most extraordinary diversity of cost around the world. Each itSMF chapter is constitutionally obliged to hold a chapter conference, but boy do they have a range of pricing for them. Aussies should have come to our conference in NZ- you'd have got a holiday in lovely Wellington, along with Sharon Taylor, Ivor MacFarlane, Rob Stroud, your prez, and others, and probably still had change left. And how about the Netherlands? Free to members! That's how you drive membership.