Blogging is developing into this incestuous industry of bloggers writing about blogging and each other. The resulting spiral has the industry rapidly disappearing up its own fundamental orifice.
Fuelled by the vanity of everyone having their own soapbox, a money engine is emerging where blogging is seldom about anything useful or relevant outside of its own onanistic world. Bloggers are all busy selling advertising and affiliate programs to each other. Their content is on how to blog, or how to make money from the internet which usually involves ... wait for it ... blogging.